VIDEO on demand | Air date : March 1, 2018

How do you navigate the sea of social media and define your digital footprint? 

This webinar will equip you to leverage popular social platforms like Twitter, LinkedIn, Facebook and Instagram for marketing and brand building—while helping you manage your reputational risk. It will also help you understand how to harness user data and behavioral insights to get the most from your online presence to better grow your business. With this webinar you will discover who you can reach, how you should reach them and how to get the most from your audience.

  • Understand the links between social media and building your business in commercial insurance
  • How to leverage social media to maintain your brand and manage reputational risk
  • Learn how to grow your business using user data from digital media

About the instructor

Co-Founder and Lead Strategist, Zync Agency

Brad Breininger

As Co-Founder and Lead Strategist at Zync, Brad helps a wide range of organizations identify and harness their brand, digital and social media opportunities—and translate market potential into business success. For more than 25 years, he has been leading integrated projects for some of the most dynamic and respected brands, including: the Canadian Olympic Committee, TD Bank, Aviva, Flybits, Sun Life, Loblaw, MaRS Innovation, Osler, Colliers and Armtec. Brad’s goal is to ensure clients connect with their audiences by clearly demonstrating value in meaningful and memorable ways—through tracking perception, building thought leadership, curating relevant messaging and content, and looking for ways to engage.Brad’s professional track record was established through senior leadership roles at Aon Hewitt and Towers Watson, and as a partner at Northern Lights Agency. An accomplished public speaker, facilitator and trainer, he is also past Vice-President of Partnerships for the American Marketing Association (AMA), Toronto; and co-authored “Building Your Organization’s Brand” for the International Association of Business Communicators (IABC). Brad and his team have been recognized on many occasions for their work in brand, digital and marketing, including The Webby Awards, the Rebrand 100® Global Awards, Good Design and the London International Awards. See more at

Course Curriculum

  • 1

    Welcome to the course!

    • READ FIRST: Course Instructions

  • 2


    • VIDEO | Social Media and Insurance

  • 3

    Comprehension Questions

    • Comprehension Questions

    • Short Quiz

  • 4

    Business Resources

    • Business Resources

    • Social Media Crisis Management Tips